Disney’s Frozen has proven to be a much bigger hit than they or many others ever imagined it would have been. Raking in more than $1.2 billion in 2013 at the worldwide box office, it’s popularity didn’t just stop there. In the parks, demand for Anna and Elsa has been huge, especially at Walt Disney World, where waits to see the sisters quickly exceeded 5 hours most days and stayed in this range throughout the day. The long waits have actually led Disney to change the way guests wait at the Magic Kingdom to see these two and try something very similar to the old Fastpass method, where everyone would get a paper ticket indicating a return time. Disney also added some summer festivities at Disney Hollywood Studios, called, Frozen Summer Fun Live with several events and activities featuring characters from the movies. Originally, this was supposed to end September 1, but it was recently announced (as many expected), that it would be extended thru September 28th. Many are speculating that it might go away for a little while but be brought back around Christmas time in some form or another.
And, if all that isn’t enough, there have been several rumors in the wild stating that Disney will soon shut down the Maelstrom attraction at the Norway pavilion in Epcot and re-theme/design it around the movie. Personally, I think the attraction is long overdue for an update or some kind of refresher. However, I’m not sure how I feel about a re-theme to this movie. Not that it couldn’t be done well and make for an enjoyable new attraction, but ideally, I think an update that was more representative of Norway and it’s traditions would be the best move. But, I’ll wait until this alleged re-do is completed before casting judgment.
Regardless of the rumors, and what some seem to think might happen, I’ve had my own thoughts I’d like to share. I started thinking about alternative ideas for adding Frozen themed attractions, after I heard the rumors regarding Maelstrom. Nothing from the movie really popped out at me right away other than maybe the sleigh ride scene with Kristoff and Anna, being pulled by Sven, the reindeer. Thinking about this a little more, it might just be in the realm of possibilities for what Imagineering is thinking of doing with the Maelstrom ride, considering the ride tracks and style of vehicle. And, even though I kind of like this idea, it wasn’t the first one that came to mind for me.
I was actually thinking of something a little more festive and formal that would re-create Elsa’s coronation ceremony. I’ve never been in the restaurant Akershus in Norway, because every time we’ve looked at the menu, it just didn’t sound very appealing. But, if the area is big enough, why not transform it into a royal hall to celebrate the coronation. They could make it a premium kind of experience with light snacks (especially chocolate), h’orderves and drinks served, and then Anna and Elsa would come out to greet everyone. Set it up for about 100-200 guests at a time, and repeat every hour throughout the day.
Disney is wise for trying to capitalize on the popularity of this movie, in fact, I think they would be foolish not to considering it’s made more money than Pixar’s Cars from 2006, and has been called the best Disney movie since The Lion King. Hopefully, they will find a way to give the movie a somewhat permanent park attraction that will be enjoyable for years to come.
UPDATE 8/27/14: Inside The Magic reported yesterday about a special event called “My Royal Coronation Character Breakfast” coming September 24th, 2014. This seems to be a one-time event put together by travel agencies, A Time to Treasure Travel, Family Fun Travels, Go See Mickey and Magic of Mickey Travel in co-ordination with Disney as they are providing/sending official Anna & Elsa characters to meet and greet at the event.