I experienced a real-word example of how my Virtual Queue idea might work last night, while visiting a new restaurant close to where I live. The restaurant was using a system called Nowait that is essentially a wait/reservation system. The patron adds their name to the wait list by giving the host their cell phone number, and when the table is ready, it will send them a text. The system also includes a user-downloadable app for both Apple and Android products that will allow you to monitor your position in line by telling how many parties were ahead of you and an estimated number of minutes remaining. It seemed to work pretty well, although, the estimated time given on the app was longer than what we waited. Around the time when the app showed 12 patrons ahead of us and 25 minutes estimated time, we received a text telling us our table was ready. I didn’t ask why this happened, as we were happy to be seated sooner than expected.
I really like this app and I can see where something like this could work at Disney parks (or any other really), to allow guests to get in line (virtually) for attractions and restaurants. The Nowait app also utilizes bluetooth capability, which allows guests to check-in quickly and easily just by walking in the door, or it can be used remotely using the app to check-in to get a place in line, prior to arrival. In my opinion this is a game changer, and integrating similar type of functionality with Disney’s MagicBand and a smart phone would take things to a whole other level that would truly be “Next Generation”!
Disney’s Hollywood Studios started testing the use of a FastPass+ only line this week, where the standby line for Toy Story Midway Mania has been eliminated, at least for the time being. Guests were directed to kiosks or the MyDisney Experience app to schedule a ride time and not allowed to use the standby line.
Online discussions about this temporary change have led to some guests being very upset about the removal of the standby line, and being forced to schedule a time. Many have already complained about not being able to just go to the standby line and wait for whatever the standby wait time was, something I find a bit puzzling, considering waits for this attraction can be 90+ minutes on most days.
I’ve speculated in the past that Disney might try to roll something like this out on a broader basis where the majority of attractions, or at least the popular ones would work this way. Some insiders have said that this is just a test for the rumored addition of the third track for TSMM. Regardless, my thinking here assumes that they would go ahead with such a plan. With that in mind, and the uproar it’s caused, led me to an idea on how to potentially accommodate these guests in their desire to wait in the standby line, if they really were to roll out FP+ only lines on a wider scale.
The idea is pretty simple (at least in my head), and focuses around the whole concept of getting guests out of line to wait for their time. Sounds familiar, right? Wasn’t this one of the original promises of FastPass? Yes, it was at least part of the marketing campaign and still is part of the marketing for FP+.
It involves creating a virtual standby queue/line where guests in the park are given the option of choosing a FP+ (scheduled return time), or a virtual spot in line. I’m going to call it “Virtual Queue” or “VQ”, but it could be called “Virtual Pass” or “Standby+” or even “FastPass”.
Essentially, it would build into the FastPass+ system, the capability to allow a certain percentage of guests to use FP+ and others (smaller percentage) to use VQ. It sounded easy enough when I first thought about it, but when trying to figure out how to do it, I realized it was a bit more complicated. The fine details and calculations of how it would work will have to be figured out using numbers I don’t have. However, for the purpose of demonstration, I will use Toy Story Midway Mania, and its estimated 1000 riders per hour capacity. Rumor has it the actual number is somewhere between 900 and 1000.
Listed below are a couple of ways I could envision this working:
1) Fixed, alternating standby queue availability. Fastpass+ and Standby alternate, with FP+ receiving higher priority and more allocations.
9:00 – 9:10 – 160 FP
9:10 – 9:15 – 80 Standby
9:15 – 9:25 – 160 FP
9:25 – 9:30 – 80 Standby
9:30 – 9:40 – 160
9:40 – 9:45 – 80
9:45 – 9:55 – 160
9:55 – 10:00 – 80
This would equate to 960 guests per hour – 640 FP+, 320 Standby. The numbers don’t add up to 1000 intentionally, in order to allow some flexibility.
2) Variable, system assigned, next available time. Smart logic to vary the availability of FP+ and leave a buffer of open/unscheduled times for every time slot.
Each hour can be broken down into 4, 15 minute blocks, allowing for up to 240 guests per block. By default, the system would reserve 20% for standby in each 15 minute block. This number could be adjusted based on demand forecast by the day and/or hour.
FP+ times would be assigned in 15 minute blocks, where every 15 minutes instead of the system allowing 240 slots to be filled, it will only allow a percentage, based on the expected demand for the day. So, if it’s a busy day, it might reserve 40% for standby (96), leaving only 144 slots available for pre-scheduling.
The FP+ selection time process (MDE) would have to incorporate this functionality, and vary the times available in such a way as to allow for this kind of flexibility.
As an added feature, and maybe in order to help alleviate some of the issues that might arise from such a system, the last hour of the day could be left open/unscheduled to allow for a traditional standby line. This way, anyone could ride regardless of whether they had used a FP+ for the day or gone thru the standby line. It would also give those that wanted to re-ride the opportunity to do so.
Here’s how it might look in action:
1. A guest approaches an attraction with FP+only line
2. The guest will scan their MagicBand as if entering for FP+. If they have a FastPass+, and it’s their time, they will proceed into the attraction. If they do not, then they will be directed to a kiosk close by or alternatively, if the guest has a smart phone, they will be able to use the MyMagic+ app.
3. At the kiosk (or on the smart phone), the guest will select the attraction, then they will be prompted for a Virtual Queue spot, or FastPass+.
4. If a Virtual Queue spot is chosen, they will be given a return time.
5. If FastPass+ is chosen, and the guest has not used all of their FP+ options, they will then be presented with the choice of several times to pick from for a return.
The guest can then go about their business in the park, until such time as their virtual queue spot/time comes around.
Optionally, the guest can be notified 15 min before their line entry time, and then be given a 15 minute window in which to use it.
Some operating rules might need to be established to avoid abuse, and keep it running smoothly,here’s a few I thought of:
1. Guests can only be in one virtual queue at a time.
2. Virtual queue is only available for use once a day per attraction for guests in the park.
3. Guests can “get in line” at the normal line entry, via kiosk or smartphone app, but only if they’re in the park.
4. Guests cannot hold a FastPass+ for the attraction for a later time, when attempting to get a VQ option.
5. If the guest holds a FastPass+ for the attraction for later, it can be exchanged for a VQ/Standby option. But, they are not allowed to hold both.
Optionally, offer guests the opportunity to trade their FP+ for Virtual Queue.
If all of this sounds complicated and confusing, you’re not alone. I can’t help but think FP+ and the features it has brought to WDW, have also made things a lot more complicated in planning a vacation. I like the ability to pre-plan and schedule the attractions I want to ride, but I have to admit that it does add more work to the process, and I can see how this might take away some of the fun for some. I guess the question has to be asked, “is this really worth it, just to avoid standing in a few long lines?”.
In response to a recent post on Screamscape regarding Epcot’s failure.
I believe Epcot’s “failure” began a long time ago, when the remaining execs at Disney launched the idea and began building the park. It was an idea that I think existed solely in the mind of its creator, Walt Disney, and nobody in the company had the vision or any idea of how to bring it to reality. So, they came up with this idea, that wasn’t bad really, and had some merit, but lacked a true leader who was charismatic enough to make it successful. Businesses and even some countries bought in to it, only because of the Disney name, which was known for several successful ventures prior. However, as they quickly found out, this wasn’t exactly an idea that Walt dreamed up, and it didn’t have the kind of creative vision and sustaining entertainment value that the public would embrace more than once. Without this, the park soon began to falter and they started tweaking the model to try and stem the flow of bad press, attract guests and hopefully have them return. But, once word got out that it was a dull and boring place with little entertainment value, crowds died down, businesses turned away as did the flow of money to sponsor attractions and pavilions due to little or no return for their contributions. Which is kind of where we are today. Without major investors willing to commit millions of dollars for essentially advertising, not too many are willing to jump in with Disney. The name is no longer known for success and more importantly, investing in a Disney park provides very little return for a company.
So, where did it all go wrong? In my opinion, it was the death of Walt that killed the idea of Epcot. In the absence of a charismatic visionary who could lead the company and sell its successes in such a way that businesses would eagerly buy into and even line up to be a part of, it became more of an expense for the companies that did buy in rather than an investment that yielded returns as well as recognition. Without investors to help fund the parks and attractions, Disney is left developing and funding them out of their own pockets, which means they have to find something suitable and entertaining enough to draw the public in order to produce a quick return on their investment. Good or bad, this means that many of the attractions are going to be based on pop-culture or current, proven entertainment media such as movies like Frozen or even Avatar, because, developing and building original attractions and stories is expensive and a risk that nobody wants to gamble millions of dollars on.
That’s not to say that I’m displeased with what’s happening, I’m just a little let down. Because, like many, I liked the idea of Epcot, and specifically World Showcase, a place where you could get a small taste of a variety of real cultures from around the world. But, in the spirit of Walt’s famous words about Disneyland, I know that Epcot (as well as all the parks) will never be completed and will continue to grow and change, based on imagination and the pursuit of the all-mighty dollar.
Disney’s Frozen has proven to be a much bigger hit than they or many others ever imagined it would have been. Raking in more than $1.2 billion in 2013 at the worldwide box office, it’s popularity didn’t just stop there. In the parks, demand for Anna and Elsa has been huge, especially at Walt Disney World, where waits to see the sisters quickly exceeded 5 hours most days and stayed in this range throughout the day. The long waits have actually led Disney to change the way guests wait at the Magic Kingdom to see these two and try something very similar to the old Fastpass method, where everyone would get a paper ticket indicating a return time. Disney also added some summer festivities at Disney Hollywood Studios, called, Frozen Summer Fun Live with several events and activities featuring characters from the movies. Originally, this was supposed to end September 1, but it was recently announced (as many expected), that it would be extended thru September 28th. Many are speculating that it might go away for a little while but be brought back around Christmas time in some form or another.
And, if all that isn’t enough, there have been several rumors in the wild stating that Disney will soon shut down the Maelstrom attraction at the Norway pavilion in Epcot and re-theme/design it around the movie. Personally, I think the attraction is long overdue for an update or some kind of refresher. However, I’m not sure how I feel about a re-theme to this movie. Not that it couldn’t be done well and make for an enjoyable new attraction, but ideally, I think an update that was more representative of Norway and it’s traditions would be the best move. But, I’ll wait until this alleged re-do is completed before casting judgment.
Regardless of the rumors, and what some seem to think might happen, I’ve had my own thoughts I’d like to share. I started thinking about alternative ideas for adding Frozen themed attractions, after I heard the rumors regarding Maelstrom. Nothing from the movie really popped out at me right away other than maybe the sleigh ride scene with Kristoff and Anna, being pulled by Sven, the reindeer. Thinking about this a little more, it might just be in the realm of possibilities for what Imagineering is thinking of doing with the Maelstrom ride, considering the ride tracks and style of vehicle. And, even though I kind of like this idea, it wasn’t the first one that came to mind for me.
I was actually thinking of something a little more festive and formal that would re-create Elsa’s coronation ceremony. I’ve never been in the restaurant Akershus in Norway, because every time we’ve looked at the menu, it just didn’t sound very appealing. But, if the area is big enough, why not transform it into a royal hall to celebrate the coronation. They could make it a premium kind of experience with light snacks (especially chocolate), h’orderves and drinks served, and then Anna and Elsa would come out to greet everyone. Set it up for about 100-200 guests at a time, and repeat every hour throughout the day.
Disney is wise for trying to capitalize on the popularity of this movie, in fact, I think they would be foolish not to considering it’s made more money than Pixar’s Cars from 2006, and has been called the best Disney movie since The Lion King. Hopefully, they will find a way to give the movie a somewhat permanent park attraction that will be enjoyable for years to come.
UPDATE 8/27/14: Inside The Magic reported yesterday about a special event called “My Royal Coronation Character Breakfast” coming September 24th, 2014. This seems to be a one-time event put together by travel agencies, A Time to Treasure Travel, Family Fun Travels, Go See Mickey and Magic of Mickey Travel in co-ordination with Disney as they are providing/sending official Anna & Elsa characters to meet and greet at the event.
Soarin’, at Epcot is one of mine and my wife’s favorite attractions. However, with wait times for this popular attraction frequently reaching 2+ hours, it’s one those attractions that is best enjoyed with a Fastpass.
Recently, a couple of ideas came to me about how the wait times might could be decreased and throughput maximized. These ideas focus around two different, but similar strategies the first utilized by a few roller coasters, the second borrowing an idea from Carousel of Progress.
Like many attractions, Soarin’ seems to struggle with loading/unloading of passengers in a consistent and timely manner. Some of this can be attributed to the usual issues related to guests and the many things they bring with them as well as seat belts and just getting everything set. On occasion, it might be operator or mechanical/ride-related, but this is usually rare. Regardless, this would seem to be an area for potential improvement. So, the question came to me, how would you optimize loading/unloading in a more efficient manner?
Both ideas involved creating more than one load/unload area for the carriages (seats), but how to do this. My first thought involved building a (huge) pivoting arm that would move the carriages from a load position/room to the projection room. There would be two load rooms, one to the left of the projection room, the other to the right, where guests would stage and load or unload. Carriage A on the left side would load while carriage B is positioned in front of the screen. When the film finishes, the carriage would move back to load position B and carriage A would move into the theater, when finished, it would reverse and then repeat.
The only problem with a strictly left-right movement compared to the up-down of the current mechanism would be the sensation of ascending to “fly” and then the descent on finale’. Another issue might be if the arms are connected and the carriages move together, how would an emergency evacuation work? If there were an emergency, both carriages would need to return to the load position quickly and independently. I still think this could be done with a set of pivot arms, but it might be best to go another route.
The need for independently movable carriages, led me to think maybe an overhead roller-coaster type track would be a better solution. There would still be two load rooms left and right of the screen, but they would be self-powered(?) and move into and out of the projection room on their own. The rail would ascend to the screen, appropriately timed with the start of the film, then descend upon finale’.
Alternatively, and in order to better accommodate the three rows, the lift rail could be vertical or at a steep angle in front of the screen and the rows would just be lifted and rotated into position, similar to the way 4th dimension roller coasters work, where there is a separate rail that controls the position of the seats.
Taking this just a step or two further, another option for what might actually be a smaller footprint than the existing designs in California and Florida, would be something similar to Carousel of Progress where the carriages would rotate from load/unload to the projection room, then lift into position. A quad system with 2 screens and 2 load/unload rooms that would rotate left-right or turn every time.
In general, either of these ideas would speed up throughput and ride capacity greatly since one carriage would always be in front of screen while the other was unloading and re-loading. But, the question comes to mind, how long is this really, and what is the time between? The film itself is reportedly 4 minutes, 17 seconds long, and the estimated unload/load time is between 3 & 5 minutes. This equates to each screen cycling every 9-1/2 minutes, or 6.3 times per hour. Having two load positions would shorten the time between the film showing significantly and, in theory, allow for slightly double the amount of riders per hour per screen.
Obviously, neither of these solutions could be applied at Epcot nor any other existing installation without some major reconstruction, but they could be utilized for future installations of the same or similar attraction.
Side-note: Right about the time I finished writing this up, I read a couple of allegedly confirmed rumors from two different sources that said Disney is planning to build a third theater for Epcot’s Soarin’ to help alleviate some of the long wait times.
An interesting bit of news that came out of Disney in the last week regarding two new “Ultimate” tours. The first, aimed at families with young kids, called “The Ultimate Day for Young Families – a VIP Tour Experience”. The second, designed to appeal to “thrill seekers” called, “The Ultimate Day of Thrills – a VIP Tour Experience”. Read more about it here:
The really interesting part of this for me is, these new tours offer an experience very similar to an idea I had in 2009, when rumors of something that was being developed, called “Disney’s Night Kingdom”. My idea was very similar in that it would give guests access to all 4 parks, but exclusive and after the normal hours. This new experience/tour they’re offering takes place during regular hours, and is limited to specific attractions at just 3 of the parks, oddly leaving Epcot out of the fun. I’m not suggesting that Disney stole my idea, but I do find it interesting that they’re offering something like this. Now, if I can just come up with the $299 they’re asking for this, I’ll be glad to give it a go.
Now, I don’t want to sound like That Guy who screams that he was ripped off by a big corporation, but after going back and reading my thoughts, maybe they did at least use some of my ideas, here’s a few excerpts…
Supposedly, Disney has been looking at new ways to generate more revenue, and reach the more affluent clientele who have a lot more disposable income and think nothing of dropping $10-50K for a lavish, and exclusive vacation. Obviously, the new Four Seasons and Waldorf Astoria hotels will help address some of this by giving these more affluent guests luxury accommodations. According to an article in the Orlando Sentinel, March 28th, written by Scott Powers, there may be another level of accommodations the affluent will be able to stay in if the plan to allow private homes on-property moves forward.
Rumours have been floating around that Disney wanted to create something on a similar caliber that would give guests with deeper pockets looking for an exclusive experience on Disney Property.
So then, the question comes up, with these more affluent guests coming to Walt Disney World, what then can Disney offer them that would meet their expectations and draw some of the cash out of their deeper pockets to give them the kind of experience they would expect and cherish?
So, how can Disney offer this kind of exclusive VIP experience to the affluent 1 percent visiting without upsetting the other 99 percent?
Why not offer something akin to an all access, to ALL PARKS hard ticket event? Let’s call it “The Ultra Keys to the Kingdom tour” or maybe, “Disney’s Night Kingdom”. Call it whatever, but make every park, or most every park open to only those guests willing to pay the extra bucks, allowing them to ride the most popular rides, and throwing in a few extras here and there like their own personal guide to take them wherever they wanted to go, and within limits, ride whatever they want, as many times as they want.
Coincidence? Probably, but click the link below to see my full concept from 2009, if you’re interested.
The 2013 attendance estimates were recently released by TEA/AECOM at: http://www.teaconnect.org/pdf/TEAAECOM2013.pdf
Below are the top 12 U.S. Parks:
|1||Magic Kingdom, Lake Buena Vista, FL||+6.0%||18,588,000|
|2||Disneyland, Anaheim, CA||+1.5%||16,202,000|
|3||EPCOT, Lake Buena Vista, FL||+1.5%||11,229,000|
|4||Disney’s Animal Kingdom, Lake Buena Vista, FL||+2.0%||10,198,000|
|5||Disney’s Hollywood Studios, Lake Buena Vista, FL||+2.0%||10,110,000|
|6||Disney’s California Adventure, Anaheim, CA||+9.5%||8,514,000|
|7||Islands of Adventure, Orlando, FL||+2.0%||8,141,000|
|8||Universal Studios Orlando, Orlando, FL||+14.0%||7,062,000|
|9||Universal Studios Hollywood, Universal City, CA||+4.0%||6,148,000|
|10||Seaworld Florida, Orlando, FL||-5.0%||5,090,000|
|11||Seaworld California, San Diego, CA||-3.0%||4,311,000|
|12||Busch Gardens Tampa Bay, Tampa, FL||-6.0%||4,087,000|
Disney parks topped out the top 6 this year, with California Adventure edging Universal’s Islands of Adventures, followed by the other two Universal parks in Florida and California respectively. Overall, Universal and Disney both had a good year, with the most significant gains at parks where new attractions have opened in the last year. Meanwhile, it was a rough year for Seaworld and Busch parks, with attendance slipping for all of the bottom 3 in the list.
Taking a deeper look at the last 4 years since the downturn in 2009, Universal Orlando has averaged an attendance growth rate over 10%, while Disney parks in the same market and time frame have managed just 1.35% average growth. In this 4 year period, Disney has grown just over 2.6 million in attendance, while Universal has almost doubled that with over 5 million. Mind you, Universal isn’t even close to unseating the WDW parks in the top 5, but they are making some significant gains in attendance with the attractions they’ve added in the last few years, leaving no doubt that they are serious about those parks. And, they should be, the Orlando market has grown steadily over the last 4 years at an average of 2.5%.