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2013 Theme Park Attendance

The 2013 attendance estimates were recently released by TEA/AECOM at:   http://www.teaconnect.org/pdf/TEAAECOM2013.pdf

Below are the top 12 U.S. Parks:

Park Change Attendance
1 Magic Kingdom, Lake Buena Vista, FL +6.0% 18,588,000
2 Disneyland, Anaheim, CA +1.5% 16,202,000
3 EPCOT, Lake Buena Vista, FL +1.5% 11,229,000
4 Disney’s Animal Kingdom, Lake Buena Vista, FL +2.0% 10,198,000
5 Disney’s Hollywood Studios, Lake Buena Vista, FL +2.0% 10,110,000
6 Disney’s California Adventure, Anaheim, CA +9.5% 8,514,000
7 Islands of Adventure, Orlando, FL +2.0% 8,141,000
8 Universal Studios Orlando, Orlando, FL +14.0% 7,062,000
9 Universal Studios Hollywood, Universal City, CA +4.0% 6,148,000
10 Seaworld Florida, Orlando, FL -5.0% 5,090,000
11 Seaworld California, San Diego, CA -3.0% 4,311,000
12 Busch Gardens Tampa Bay, Tampa, FL -6.0% 4,087,000

Disney parks topped out the top 6 this year, with California Adventure edging Universal’s Islands of Adventures, followed by the other two Universal parks in Florida and California respectively. Overall, Universal and Disney both had a good year, with the most significant gains at parks where new attractions have opened in the last year. Meanwhile, it was a rough year for Seaworld and Busch parks, with attendance slipping for all of the bottom 3 in the list.

Taking a deeper look at the last 4 years since the downturn in 2009, Universal Orlando has averaged an attendance growth rate over 10%, while Disney parks in the same market and time frame have managed just 1.35% average growth. In this 4 year period, Disney has grown just over 2.6 million in attendance, while Universal has almost doubled that with over 5 million. Mind you, Universal isn’t even close to unseating the WDW parks in the top 5, but they are making some significant gains in attendance with the attractions they’ve added in the last few years, leaving no doubt that they are serious about those parks. And, they should be, the Orlando market has grown steadily over the last 4 years at an average of 2.5%.

Orlando4yrGrowth.png

If you’ve made it this far and you want to see a bit more historical detail, be sure to check out a couple of spreadsheets I’ve been maintaining for a while that show even more breakdowns for the U.S. parks.

The first is a view of the top U.S. theme parks and their historical attendance estimates: U.S. Theme Park Attendance Estimates

The second is a specific breakdown of Walt Disney World historical attendance estimates.

 

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