2010 Attendance Estimates
The wait to see what kind of impact Harry Potter would have on Universal’s Islands of Adventure and the rest of the Orlando area theme parks is over. The Themed Entertainment Association’s 2010 theme park attendance report was recently released and the numbers for Universal are pretty big. As a whole, the Universal Orlando parks saw an estimated 1.7 million more visitors last year over 2009.
The news for Disney’s Orlando parks wasn’t as nice though. Disney saw about 400,000 fewer guests last year. Meanwhile Sea World saw about 700,000 fewer visitors. I’m going to speculate that the combined loss of 1.1 million visitors to Disney and Sea World were largely due in part to what’s been called by some as the “Harry Potter effect”.
If you exclude WDW and Sea World from the top 10, they all saw an increase, which would seem to support my speculation about the “Harry Potter effect”.
The exact numbers for the top 10 U.S. theme parks are:
1. Magic Kingdom Park, Walt Disney World, 16.972 Million -1.5%
2. Disneyland Park, Disneyland Resort, 15.980 Million +0.5%
3. EPCOT, Walt Disney World, 10.825 Million -1.5%
4. Disney’s Animal Kingdom, Walt Disney World, 9.686 Million +1.0%
5. Disney’s Hollywood Studios, Walt Disney World, 9.603 Million -1.0%
6. Disney California Adventure, Disneyland Resort, 6.278 Million +3.0%
7. Islands of Adventure, Universal Orlando, 5.949 Million +30.2%
8. Universal Studios, Universal Orlando, 5.925 Million +6.1%
9. Sea World, Orlando, 5.1 Million -12.1%
10. Universal Studios, Hollywood, 5.040 Million +26.0%
In the water parks category, Disney held on to the titles of number 1 & 2 in attendance worldwide with Typhoon Lagoon, followed by Blizzard Beach, although both were down by about 1%. They might lose one of these positions next year if the new water parks in China and Korea, which made the 3rd and 4th positions have a good year.
The top 10 for worldwide water parks are:
1. Typhoon Lagoon, Walt Disney World, 2.038 Million –1%
2. Blizzard Beach, Walt Disney World, 1.872 Million –1%
3. Chimelong Water Park, Guangzhou, China, 1.8 Million (New)
4. Caribbean Bay, Gyeonggi-do, Korea, 1.736 Million +19%
5. Aquatica, Orlando, FL, 1.5 Million –6%
6. Ocean World, Gangwon-do, Korea, 1.375 Million +5%
7. Wet N’ Wild, Orlando, FL, 1.223 Million –1&
8. Wet N’ Wild Waterworld, Gold Coast, Australia, 1.175 Million +7%
9. Aquaventure, Dubai, UAE, 1.04 Million +6%
10. Sunway Lagoon, Kuala Lumpur, Malaysia 1 Million +10%
You can see the full report by clicking the link above.
Also, if you want a little more detail, be sure to check out a couple of spreadsheets I’ve been maintaining for a while that show a bit more historical data.
The first is a view of the top 12 U.S. theme parks and their historical attendance estimates: U.S. Theme Park Attendance Estimates
The second is a specific breakdown of Walt Disney World historical attendance estimates.